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Build Trust by Being Consistent with Your Marketing

Build Trust with Your Social Media
Consistency is a key element in a business’s success. Of course, there are other important factors but, consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will showcase your expertise to new followers.

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Welcome to part 1 of 5 of my mini series 5 Steps to Build An Engaged Audience on Social Media. In this series, we’ll focus on who you’re talking to, why you’re not getting any reactions to your posts, getting your audience to recognize your brand and, engaging your audience in lively conversation.

In the world of Social Media, there are common struggles for marketers, solo entrepreneurs, and small business owners. All the struggles can be drastically reduced with some common knowledge and tips from experts whom have already experienced these struggles.

An Overview of This Series

We’re going to be focusing on 5 ways to build an engaged audience on social media. 

  • Build Trust By Being Consistent With Your Marketing
  • Is Your Social Media Plan Working For You?
  • 3 Ways to Show Off Your Personality on Social Media
  • Put The Social Back in Your Social Media Plans
  • 3 Social Media Myths Busted

Let’s dive in to the first post!

Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will showcase your expertise to new followers.

Here’s an example: You go out to dinner at your favorite restaurant and you fall in love with your entrée. A few weeks later you take a friend to the same restaurant, order the same meal, but it tastes different and you send it back to the kitchen. Their lack of consistency in how your meal was prepared will now leave doubt in your head about that particular dish and possibly about the whole restaurant in general.

Digital Marketing

Doubt in a customer’s mind generally means you have to rebuild that trust again to show that they should continue doing business with you. It’s not impossible to earn their trust again but you’re basically starting from square one. Just like when your weight loss efforts are halted during the holiday season and you have to lose those same 5 pounds multiple times. Working your business consistently and focusing on superb content and excellent customer service will help to keep your clients happy and trusting in you.

Have you ever had this occur: You opt-in to an email list that has great potential. You receive a few weekly emails and then nothing. Crickets. Then a month or two later you receive an email from that person again, making an offer to purchase their product. How does that lack of consistency make you feel? I’m guessing your first reaction would be, “Who the heck is this person?” Lack of consistency will cause you to forget who they are and why you signed up for their list in the first place. Lack of name recognition generally leads to, “I don’t know who you are so why would I give you my money?” Again, this business owner just made themselves a much harder task to win you over again.

Consistency With Your Brand Image

Have you noticed how many gurus there are, each proclaiming to have the answers to earning 6- or 7-figure incomes? If you tried implementing all of their different strategies, you’d be exhausted from keeping up with it all and your audience would be very confused about your overall message.

Brand Imaging

When it comes to branding, consistency and repetition will help develop name recognition. If you always wear clothes that match your website colors, people will make the connection. If your trademark is a purple stripe in your hair, don’t go changing it to fire engine red; your followers won’t recognize you! Be consistent with your brand image, colors, and message, both online and offline so you’re always recognized.

Ready to Learn More Webinar

Would you like to learn more about how to create a consistent brand image? Come to my next webinar, “5 Steps to Build an Engaged Audience on Social Media.”

Engaged audiences are those who already trust you, like what you have to say, and are eager to have a conversation with you. These are the people who will sing your praises to others, thereby growing your business. And being consistent is a simple way to keep that audience engaged.

Help Me Out, Leave a Comment

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If you have any suggestions or things that you’ve encountered and couldn’t find a solution, comment below and I will create a post for you and anyone else who might have the same issue.

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Sharon Yates

Hi there! My name is Sharon! I live in the city and am obsessed with creating a profitable online digital business that helps others create their success.

If you haven’t noticed by now, I love PINK! And absolutely a little PURPLE! 😃 I’m an avid scuba diver 🤿 and beach lover. 🏖️ I love traveling ✈️ to beautiful exotic locations around the world. I can even officiate your wedding and I have married 👰 one lovely couple to date.  Although I have been fortunate to travel quite a bit around the world, there are still more locations on my list to explore! 🗺️

I want share everything I know about websites, social media marketing, e-commerce and running a successful business.

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