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Build Trust by Being Consistent with Your Marketing

Build Trust with Your Social Media
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Welcome to part 1 of 5 in my mini series 5 Steps to Build An Engaged Audience on Social Media. In this series, we’ll focus on who you’re talking to, why you’re not getting any reactions to your posts, getting your audience to recognize your brand and, engaging your audience in lively conversation.

In the world of Social Media, there are common struggles for marketers, solo entrepreneurs, and small business owners. All the struggles can be drastically reduced with some common knowledge and tips from experts whom have already experienced these struggles.

An Overview of This Series

We’re going to be focusing on 5 ways to build an engaged audience on social media.

  • Build Trust By Being Consistent With Your Marketing
  • Is Your Social Media Plan Working For You?
  • 3 Ways to Show Off Your Personality on Social Media
  • Put The Social Back in Your Social Media Plans
  • 3 Social Media Myths Busted

Let’s dive in to the first post!

Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will showcase your expertise to new followers.

Here’s an example: You go out to dinner at your favorite restaurant and you fall in love with your entrée. A few weeks later you take a friend to the same restaurant, order the same meal, but it tastes different and you send it back to the kitchen. Their lack of consistency in how your meal was prepared will now leave doubt in your head about that particular dish and possibly about the whole restaurant in general.

Digital Marketing

Doubt in a customer’s mind generally means you have to rebuild that trust again to show that they should continue doing business with you. It’s not impossible to earn their trust again but you’re basically starting from square one. Just like when your weight loss efforts are halted during the holiday season and you have to lose those same 5 pounds multiple times. Working your business consistently and focusing on superb content and excellent customer service will help to keep your clients happy and trusting in you.

Have you ever had this occur: You opt-in to an email list that has great potential. You receive a few weekly emails and then nothing. Crickets. Then a month or two later you receive an email from that person again, making an offer to purchase their product. How does that lack of consistency make you feel? I’m guessing your first reaction would be, “Who the heck is this person?” Lack of consistency will cause you to forget who they are and why you signed up for their list in the first place. Lack of name recognition generally leads to, “I don’t know who you are so why would I give you my money?” Again, this business owner just made themselves a much harder task to win you over again.

Consistency With Your Brand Image

Have you noticed how many gurus there are, each proclaiming to have the answers to earning 6- or 7-figure incomes? If you tried implementing all of their different strategies, you’d be exhausted from keeping up with it all and your audience would be very confused about your overall message.

Brand Imaging

When it comes to branding, consistency and repetition will help develop name recognition. If you always wear clothes that match your website colors, people will make the connection. If your trademark is a purple stripe in your hair, don’t go changing it to fire engine red; your followers won’t recognize you! Be consistent with your brand image, colors, and message, both online and offline so you’re always recognized.

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Sharon Yates

Sharon Yates

Sharon is a WooCommerce Wizard and Freelance Powerhouse, spearheading Creative Mouse Studio, her own trailblazing, minority female-owned venture. A mentor at heart, she's dedicated to empowering businesses and budding freelancers alike, demystifying the complexities of e-commerce. Beyond the digital realm, Sharon is a globetrotter and scuba diving aficionado, seeking adventure in the world's underwater wonders alongside her diving comrades. Back on land, she's the cherished human of Crystal, Lucy, and Niblet, her feline companions in Galveston, Texas. Her life is a vibrant tapestry of professional passion, mentorship, exploration, and unwavering love for her furry family.

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