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Is Your Social Media Plan Working For You?

Is Your Social Media Plan Working For You?
Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles whatsoever.

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Welcome to part 2 of 5 of my mini series 5 Steps to Build An Engaged Audience on Social Media. In this series, we’ll focus on who you’re talking to, why you’re not getting any reactions to your posts, getting your audience to recognize your brand and, engaging your audience in lively conversation.

Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles whatsoever.

Social Media Strategy

What’s the difference between the Darling and the Wannabe? Most importantly, the differences are in their social media planning and their ability to develop relationships. Even if we’re talking about selling the exact same product, how the Wannabe approaches the opportunity is often quite different than how the Darling approaches it.

Let’s break it down more

The Social Media Darling cares about other people. She interacts with people every single day on social media by answering questions and replying to comments both on her own posts but also on other posts in her feed. She shares snippets of her life instead of bombarding her followers with product pitches. The Darling also knows, through trial and error, which platforms give her the most engaged audiences and this is where she spends her time.

The Wannabe also cares about people but she’s posting product photos on every single social media platform available, desperate to make a sale. She figures that people don’t buy the first time they hear about her product so she continues to post about the product. She doesn’t notice when people leave comments or doesn’t know how to respond back. She comments on only a select few posts and is spread too thin across all the different platforms.

How to Revise Your Social Media Plan

The beauty of owning your own business is the ability to do what you want. There aren’t any hard and fast rules about which social media platforms you should use so approach this methodically. If you’re posting random photos on Instagram and get a few likes here and there, is it really worth your time? If you post an article once a month on LinkedIn but have an inbox filled with unanswered invitations to network, should you continue to use this platform?

First, determine where your target market hangs out and learn how to use that platform. If you’re aiming to attract professional clients, then LinkedIn might be your ticket. If you’re looking for other solopreneurs or small business owners, check out Facebook. Want to market yourself locally? Alignable is a new platform to try. Can’t fit your thoughts into 144 characters? Then drop Twitter instead of stressing about it.

Second, remember to be social. You’re much more than your business so show that to your followers. Yes, share about your business because that’s your passion and a part of your life but share about your other passions. Trips and travels; favorite hobbies; favorite sports teams; favorite movies or television shows. Let people get to know the whole you, not just the business you.

Ready to Learn More Webinar

Need More Help? Come to My Webinar!

I’m hosting a webinar titled, “5 Steps to Build an Engaged Audience on Social Media” because so many of my friends and colleagues are stymied by the whole process. Re-examining your social media strategy and discovering what works for you is just one of the five steps we’ll talk about but there are more gears that need to work together to get the social media machine to work for you. There are a limited number of seats available so register today!

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Sharon Yates

Hi there! My name is Sharon! I live in the city and am obsessed with creating a profitable online digital business that helps others create their success.

If you haven’t noticed by now, I love PINK! And absolutely a little PURPLE! 😃 I’m an avid scuba diver 🤿 and beach lover. 🏖️ I love traveling ✈️ to beautiful exotic locations around the world. I can even officiate your wedding and I have married 👰 one lovely couple to date.  Although I have been fortunate to travel quite a bit around the world, there are still more locations on my list to explore! 🗺️

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